Free PDF Strategy for Sustainability: A Business Manifesto, by Adam Werbach
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Strategy for Sustainability: A Business Manifesto, by Adam Werbach
Free PDF Strategy for Sustainability: A Business Manifesto, by Adam Werbach
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The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.
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Product details
Hardcover: 240 pages
Publisher: Harvard Business Press; 6.1.2009 edition (July 6, 2009)
Language: English
ISBN-10: 9781422177709
ISBN-13: 978-1422177709
ASIN: 142217770X
Product Dimensions:
6.5 x 1 x 10 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
40 customer reviews
Amazon Best Sellers Rank:
#258,982 in Books (See Top 100 in Books)
While I'm not an activist in any way I am a fan of Adam Werbach's passion.Several reviews mention this is not a roadmap or organized guide to sustainabilty & they're absolutely right. But this book does say in the title manifesto, not roadmap. As a manifesto it delivers on every level.Werbach gives his thoughts, ideas & hopes for corporate sustainability going forward & from recent news I'd say corporations have taken notice.Read this more for a good idea of Werbach's view than for a guide to make your business more sustainable. There are other books suited to that.
Was assigned to read this in a class. Presented the information well and didn't fall asleep so 5 stars
Very informative and powerful book on developing and maintaining a strategy. However, I could have done without all of the name dropping (listing companies) in the book.
Bought this book for my son who attends a Summer Course on Business Sustainability for High-School students. It came on time and nicely packaged. I am totally satisfied by the book and the service
Used this book in grad school in the senior capstone course in an organizational leadership program. Very thought provoking, well-written commentary on the value and argument for corporate and personal social responsibility.Highly recommended.
The development of corporate strategy shold starts from thinking the shared value with society.This book will be usuful for such way of thinking.
interesting and informative, I have learnt a lot from this book
Good book that teaches you about corporate social responsibility! Keeps the readers engaged. Would recommend it to all MBA students.
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